Press Releases
2022.10.13

New App YONDER Reimagines Serialized Fiction with a Curated Catalog from Bestselling Authors and the Most Exciting Voice

 
New App YONDER Reimagines Serialized Fiction with a Curated Catalog from Bestselling Authors and the Most Exciting Voice
 
- From the WEBTOON family of brands and the teams that pioneered serialized mobile fiction, YONDER is the next chapter in storytelling
 
- Blackstone Publishing, Aethon Books and Sterling and Stone are among the app’s first publishing partners
 
- YONDER raises the bar for serialized fiction, with hundreds of stories and exclusive content from best-selling authors like Ruby Dixon, author of the Ice Planet Barbarians Series; Ivy Smoak, author of The Hunted series; and P. C. and Kristin Cast, authors of the House of Night Series
 
YONDER is a new serialized fiction app from the WEBTOON family of brands, combining mobile reading, an engaging serialized experience, and thousands of curated stories in every genre. With a catalog of premium fiction and a pay-what-you-read model, readers can explore, discover, and fall in love with stories in an entirely new way. YONDER is the next chapter in storytelling. 
 
Serialized fiction just got an upgrade with YONDER, from the teams behind leading storytelling tech platforms WEBTOON and Wattpad. Launching today, YONDER is a new serialized fiction app bringing a premium, curated experience to the hottest category in publishing, serialized storytelling. Designed for binge-worthy stories, YONDER elevates serialized fiction, with a focus on curation, stories from influential authors and publishers, and an enhanced experience that rewards readers with more to read. With millions of people reading fiction online every month, YONDER also offers publishers and authors an exciting way to tap into this growing category, reach new audiences, and monetize in a new format.
 
From scary to steamy, mysterious to scintillating, YONDER hosts a diverse array of exciting fiction, with new chapters added daily. YONDER’s launch catalog offers hundreds of stories across every genre, including a serialized adaptation of The Remarried Empress by Alphatart, the global webnovel and webcomic phenomenon with over 1.5 billion reads on WEBTOON. YONDER is also the home to exclusive new titles like Bound to the Shadow Prince from Ruby Dixon, the international best-selling fantasy author of the TikTok viral sensation series Ice Planet Barbarians; Bitten by Desire, the first paranormal romance from Wall Street Journal, USA Today, and #1 Amazon best-selling author Ivy Smoak, best known for The Hunted series; and Gravesong, a spinoff of the wildly popular web serial The Wandering Inn from beloved LitRPG author pirateaba.
 
YONDER is also working with award-winning, innovative publishers to bring fiction from various genres to the app. Blackstone Publishing, Aethon, Sterling and Stone, Portal Books, and Wraithmarked are among YONDER’s first publishing partners, bringing a mix of popular and exclusive stories to the app. Publisher content at launch includes the New York Times #1 best-selling YA series House of Night by P. C. Cast and Kristin Cast, LitRPG hits Ascend Online by Luke Chmilenko, Steve The Paladin by A.C. Hadfield, and Servant of Rage by Alex Knight. YONDER will also be the exclusive home to Darkness Itself, sequel of the popular web serial Available Darkness by David W. Wright and Sean Platt.
 
“YONDER takes mobile serialized reading to an entirely new level, with high-quality, curated content, and a model that rewards readers for doing what they love, reading!" said Hwalin Oh, President of YONDER. “On YONDER, the more you read, the more you get, with rewards and perks to read even more. With some of the most exciting voices in fiction, and a product that encourages and rewards reading, YONDER is the future of fiction, bringing bookshelf quality stories to a serialized mobile app.”
 
With the growing popularity of webnovels and mobile reading, YONDER presents a new opportunity for authors and publishers to capitalize on these categories and new reading trends to reach new audiences. YONDER works with publishing partners to reimagine their backlists in a unique serialized mobile format that will inject new life and renewed interest into previously released works. The app also collaborates with each of its authors to optimize their stories for the platform.
 
“We’re in the business of empowering authors and publishers to tell great stories in a compelling new way,” said Sue Johnson, Chief Content Officer of YONDER. “Mobile serialized fiction can unlock creative new ways for authors to tell incredible stories and offers an enormous back catalog opportunity for publishers. We live in an exciting era for readers, authors, and publishers where storytelling technology platforms have made new fiction formats more accessible to a global audience.”
 
“Storytelling as we know it is changing and YONDER is at the forefront of that innovation,” said Anne Fonteneau, Chief Sales Officer, Blackstone Publishing. “We’re thrilled to work with YONDER and the teams that pioneered serialized mobile fiction to help our authors reach new audiences who are reading in new and exciting ways.”
 
“At Aethon Books, we’ve always prided ourselves with being on the cusp of the next big thing in publishing, which is exactly what we see in YONDER,” said Rhett Bruno, Co-Owner of Aethon Books. “The world has been yearning for this platform, and we’re beyond thrilled to be among the initial group of publishers working with YONDER to amplify our authors' great stories.”
 
In a world of mobile distraction, YONDER offers an ad and distraction-free reading experience. Every story on the platform will allow readers to explore several chapters for free before deciding to unlock additional chapters using virtual Coins. YONDER’s coin-based model gives readers flexibility and total control over what and when they want to read. Readers will also receive regular promotional deals, giving them more chances to engage, explore, and indulge with stories on YONDER at no cost.
 
With hundreds of titles across a wide variety of genres, YONDER offers unmatched curation. YONDER is now available for free on Android and coming soon to iOS. To learn more, visit YONDERStory.com.